The improvement in quality for Kia vehicles over the last ten years has been notable, to say the least. Today, Kia ranks among the highest-quality vehicles available, and the nameplate’s score in this year’s J.D. Power Initial Quality Study proves it. Kia earned the second spot on this year’s list of automakers, and the top spot among mass-market brands, setting a new record for the company.
The J.D. Power Initial Quality Study surveys new vehicle owners regarding their first 90 days of ownership. The survey asks owners to evaluate a number of categories, including engine performance, driving experience, and transmission performance. Kia’s score jumped a full 20 points over its score from last year, launching the brand up four positions on the list.
“We believe the J.D. Power report leaves no doubt that Kia builds world-class vehicles, and the results are especially gratifying as the IQS study truly reflects the voice of our customers,” said Michael Sprague, Chief Operating Officer and EVP of Kia Motors America, in a statement. “Kia’s rise is one of the industry’s greatest success stories and is driven by the hard work of thousands of team members around the world as well as our long-term strategy to concentrate on quality, strengthen the brand and elevate the ownership experience.”
Here at Gossett Kia South, we sell cars that we believe in. Stop by to see why Kia owners are so impressed with their new vehicles!