Kia Tops J.D. Power List of Highest Quality Brands

2017 KIA Lineup

J.D. Power is known far and wide, especially in the auto industry, for ranking brands based on the quality of their products. Recently, when J.D. Power released its list of highest quality brands around the world, the number one spot wasn’t occupied by some prohibitively-priced luxo-marque. Instead, the list was headed by Kia. Beating out fellow Korean brands Hyundai and Genesis, Kia was crowned king of the industry when it comes to quality.

This isn’t the first time this has happened. In fact, 2017 is actually the second year in a row that the Korean auto brand, known for their cute and cheerful cars like the Kia Soul, has claimed the winning spot on the list. Another big surprise was Toyota’s fall; sitting in spot #13, the once-winning brand for 15 years straight has toppled from its throne.

The quality of vehicles in the study was determined by how many problems per year were reported by participants in the study. If you want to see what put Kia at the top of the list of highest quality brands from J.D. Power, head over to us here at Gossett Kia South to test them out in person.

Kia Soul Hamsters Get a New Addition

Kia Soul hamsters

You might remember the Kia Soul hamsters — a collection of fuzzy, cute mascots dedicated to representing the Soul’s quirky, fun-loving image. Now, however, with the unveiling of the Kia Soul Turbo, the Kia hamster family has a brand-new bundle of joy. Revealed in a new commercial for the model, little Turbo is faster and wilier than the rest, speaking to the Kia Soul Turbo’s more athletic build and need for speed.

The commercial opens with a nurse tending to newborn babies in the maternity ward. As she makes the round, she notices one crib is empty – Turbo’s. As she looks around, the nurse realizes Turbo has escaped and is speeding through the hospital hallways to freedom. What ensues is a long chase scene in which Turbo continually outwits and outruns the hospital staff, eventually leaping off the roof and falling right through his family’s sunroof, into their car. They drive off in – what else? – a 2017 Kia Soul Turbo

Turbo’s quick getaway is representative of his automobile namesake’s penchant for smooth steering and handling and athletic performance, despite being the “baby” of the Kia Soul hamsters. Want to know more about the new 2017 Kia Soul Turbo? Come out to Gossett Kia South and we can introduce you to the new model.