4 Reasons to Drive the Kia Optima

If you are in the market for a new sedan, Gossett Kia South has a compelling option: the all-new 2018 Kia Optima. Never considered an Optima before? Here are just a few reasons to drive one.

drive the Kia Optima

  1. Stunning design: Just one look at the face of the 2018 Optima and you’ll be won over. From the Optima’s signature tiger-nose grille to the available LED headlights and LED fog lights, the Optima has one fierce smile.
  2. A luxurious interior: The Optima treats its driver to a luxury experience you would expect to find only in a German luxury automobile. Included features are an available heated steering wheel, enhanced noise reduction, and heated and ventilated front seats—12-way power-adjustable for the driver with four-way power lumbar support and 10-way power-adjustable for the passenger with two-way lumbar support.
  3. Efficient engine options: You’ll have your choice between engines, between a 1.6-liter turbocharged engine and a 2.0-liter turbo with steering-wheel-mounted paddle shifters. Either way, expect fewer trips to the gas station due to incredible fuel economy.
  4. Safety for the whole family: The 2018 Kia Optima offers a host of active driver-assistance technologies and standard safety technologies, all of which helped it earn a 5-Star Overall Safety Score from the National Highway Traffic Safety Administration (NHTSA).

Test drive the 2018 Kia Optima at Gossett Kia South today.

Reasons to Buy a Kia

If you’re in the market for a new car, you’re probably weighing your options about which car brand you should buy. We hope that brand is Kia, and we’ve put together some reasons why.

Value is the biggest reason you should buy a Kia. Kia vehicles are some of the least expensive on the market and still offer tons of standard and optional technology. Despite their low price, Kias are high-quality and packed with amenities.

Kia also offers a fantastic warranty of 10 years or 100,000 miles for the powertrain as well as 5 years or 60,000 miles of bumper-to-bumper coverage, 5 years of roadside assistance, and more. Every Kia buyer gets access to these awesome benefits.

Another great thing about Kia vehicles is their hybrids. As one of the first brands to hop on the hybrid bandwagon, Kia’s Optima hybrid has already found its footing in the power department with a turbocharged engine.

Unique design is another thing Kia brings to the table. The boxy Kia Soul is one of the most popular cars in America and is one of the biggest cars on the EV market thanks in large part to its interesting styling.

KIA Soul

Kia vehicles offer incredible style and advanced engineering for unbeatable prices, so what are you waiting for? Kia has something for every driver.

Kia Vehicle Satisfaction Earns Awards from AutoPacific

Kia recently received an award from AutoPacific for unparalleled vehicle satisfaction. The 2016 AutoPacific Vehicle Satisfaction awards are given every year to the top automakers in the industry, a rating determined by a series of surveys to customers and vehicle owners. Ranking fifth overall and winning in three segments, Kia does all it can to make customers happy.

According to Kia, the brand received awards for the Soul, Optima, and Sedona. Customers who owned these three vehicles were the most satisfied overall, beating out every single competitor in these segments—including brands like Audi, BMW, Porsche, and Mercedes. AutoPacific determined that Kia customers had high levels of satisfaction for everything from overall purchases to interior styling and fuel economy.

“AutoPacific’s Vehicle Satisfaction Awards have become an industry benchmark for measuring how satisfied owners are with their new vehicle, and we are thrilled to see the incredibly high level of satisfaction our customers are experiencing with our vehicles,” said Orth Hedrick, vice president of product planning, Kia Motors America.  “The Soul, Optima and Sedona are all expertly crafted vehicles and represent just how far the Kia brand has come.”

2016 Kia Sedona
2016 Kia Sedona – Winner of AutoPacific’s Vehicle Satisfaction Award

Kia vehicle satisfaction was measured by surveying over 65,000 individuals, measuring a range of segments and categories. The Soul took the urban passenger segment, while the Optima won the mid-size car category. The Sedona swept the minivan category as well. With unparalleled design, performance, and quality, it’s easy to see why so many are satisfied with their Kia models.

The Walken Closet: Strange, Memorable Kia Super Bowl Spot Scores Big

2016 Kia Optima
2016 Kia Optima at the Chicago Auto Show

There is no one quite like Christopher Walken. The actor has been in some of the greatest films ever made like Annie Hall and Pulp Fiction. He also cut a rug in a popular music video for the Fatboy Slim. In other words, the man is an artistic genius.

If you didn’t catch it, Walken lent his image, voice, and star power to arguably one of the strangest spots during the Super Bowl. The commercial featured the Kia Optima—utilizing a play on Walken’s name—and scored as one of the most memorable moments in what amounted to, sadly, one of the most boring Super Bowl games ever.

In this Kia Super Bowl commercial, a man all dressed in beige looking for his socks, checks his walk-in closet. Inside, he discovers Christopher Walken. It’s a “Walken Closet.”

As Walken explains, there are apparently two types of socks, or people, or vehicles, in this world. Beige socks and the “ones that devour” beige socks. Clearly, the Kia Optima is the latter. Or as Walken puts it, “It’s like the world’s most exciting pair of socks.”

Watch the spot here and revel in the strangeness.

New Kia Ad with Christopher Walken Highlights Optima’s Pizzazz

2016 Kia Optima
2016 Kia Optima

In a world full of homogenous mid-size sedans, a new Kia ad with Christopher Walken cleverly titled “Walken Closet” shows how the new 2016 Optima sets itself apart from the pack. Walken demonstrates the difference in “pizzazz” between the Optima and the rest of the crowded sedan segment using two different socks—one brightly colored and interesting, the other a drab tan.

The ad is part of a social media campaign called #AddPizzazz, which is a collaboration between Influential, Niche, and Stance, with the goal of encouraging online content creators to generate a variety of content types.

The ad and associated campaign are meant to highlight the style and technology that make the Optima one-of-a-kind, like its industry first use of Influential and IBM Watson technology to find active influencers on social media.

The 60-second version of the commercial aired during the Super Bowl game in early February, but the full-length version can be found on Kia’s YouTube.com account.

Yet Again Three Kia Models Earn 2015 Good Design Awards

It seems as if Kia models are being praised more and more each year, with 2015 being no exception. Just recently, three Kia models earned 2015 GOOD DESIGN awards for–you guessed it–really good designs.

The models honored were the 2016 Kia Sorento, 2016 Optima, and Soul-based Trail’ster concept car, thanks to a jury that included design professionals, industry specialists, and design media.

2016 Kia Sorento
2016 Kia Sorento

Plus, this is the second year in a row in which three Kia models earned the GOOD DESIGN awards, with the Kia K900, Soul EV, and GT4 Stinger concept car being honored last year. It’s truly a testament to Kia’s top-notch design to have six distinct vehicles honored in such a small period of time.

Interested in checking out the 2016 Sorento or 2016 Optima? Want to chat about the Trail’ster concept? Give us a call or visit us anytime at Gossett Kia Mt. Moriah for more information.

Kia A1A Concept Appears at SEMA

2016 Kia Optima
2016 Kia Optima – Available at Gossett Kia Mt. Moriah!

As the temperatures get cooler and cooler and fall starts turning into winter, Kia has something that will make you feel like you’re catching a warm summertime breeze: the Kia A1A Concept.

This built-for-summer concept was designed for the annual Specialty Equipment Market Association (SEMA) Show in Las Vegas. It is based on an Optima sedan, but looks like nothing you would see on a showroom floor, which is exactly what SEMA is all about.

For starters, this Optima has had its roof cut off, making it a beautiful open-air convertible. Next, the spectacular blue color makes you think of the pristine blue ocean you would see driving along the A1A coastal highway in Florida, which is what this concept is named after. And, for the final touches, this concept has a trimmed windshield, rear suicide doors, 20-inch chrome wheels, and reinforced steel tubing throughout to compensate for the missing roof.

Can you imagine your next beach-going adventure driving behind the wheel of this beautiful car? How much would you love to see a production version of a Kia convertible?