The Walken Closet: Strange, Memorable Kia Super Bowl Spot Scores Big

2016 Kia Optima
2016 Kia Optima at the Chicago Auto Show

There is no one quite like Christopher Walken. The actor has been in some of the greatest films ever made like Annie Hall and Pulp Fiction. He also cut a rug in a popular music video for the Fatboy Slim. In other words, the man is an artistic genius.

If you didn’t catch it, Walken lent his image, voice, and star power to arguably one of the strangest spots during the Super Bowl. The commercial featured the Kia Optima—utilizing a play on Walken’s name—and scored as one of the most memorable moments in what amounted to, sadly, one of the most boring Super Bowl games ever.

In this Kia Super Bowl commercial, a man all dressed in beige looking for his socks, checks his walk-in closet. Inside, he discovers Christopher Walken. It’s a “Walken Closet.”

As Walken explains, there are apparently two types of socks, or people, or vehicles, in this world. Beige socks and the “ones that devour” beige socks. Clearly, the Kia Optima is the latter. Or as Walken puts it, “It’s like the world’s most exciting pair of socks.”

Watch the spot here and revel in the strangeness.

Kia European Sales Setting New Records

KiaEurope is eating up the Kia brand, making history and setting new sales records. Already a popular brand in its home market of South Korea and across Asia, Kia’s sales have also made major leaps forward here in the US. Now, the automaker is taking Europe by storm.

According to wardsauto.com, Kia European sales saw the best six month period ever recorded with a 7.6% year-over-year increase, reaching 200,038 units sold in the January-June period. The second quarter of 2015 also broke records, with sales topping 100,000 for the first time ever in a three month span.

“2015 to date has been a great period for Kia in Europe, with sales records tumbling and new highs reached,” said Michael Cole, Chief Operating Officer for Kia Motors Europe. “We’re delighted that Kia continues to grow, consistently and sustainably, and that an increasing number of motorists are drawn to our range of high quality, high value cars.”

While the Kia Sportage CUV and Cee’d family of compact vehicles led the momentum, Kia’s entire lineup continues to stand out from the competition worldwide thanks to its value-oriented models.

Stop by Gossett Kia Mt Moriah to see for yourself why the world just can’t get enough Kia!