The Walken Closet: Strange, Memorable Kia Super Bowl Spot Scores Big

2016 Kia Optima
2016 Kia Optima at the Chicago Auto Show

There is no one quite like Christopher Walken. The actor has been in some of the greatest films ever made like Annie Hall and Pulp Fiction. He also cut a rug in a popular music video for the Fatboy Slim. In other words, the man is an artistic genius.

If you didn’t catch it, Walken lent his image, voice, and star power to arguably one of the strangest spots during the Super Bowl. The commercial featured the Kia Optima—utilizing a play on Walken’s name—and scored as one of the most memorable moments in what amounted to, sadly, one of the most boring Super Bowl games ever.

In this Kia Super Bowl commercial, a man all dressed in beige looking for his socks, checks his walk-in closet. Inside, he discovers Christopher Walken. It’s a “Walken Closet.”

As Walken explains, there are apparently two types of socks, or people, or vehicles, in this world. Beige socks and the “ones that devour” beige socks. Clearly, the Kia Optima is the latter. Or as Walken puts it, “It’s like the world’s most exciting pair of socks.”

Watch the spot here and revel in the strangeness.

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