Kia Tops J.D. Power Initial Quality Study

For four years in a row now, Kia has topped the J.D. Power Initial Quality Study as the best non-premium brand in the auto industry. This streak was extended in the 2018 IQS, in which Kia scored an average 72 problems per 100 vehicles over the first 90 days of ownership, proving once again the brand’s reliability and commitment to quality.

“Ranking No. 1 among all mass market brands for four consecutive years leaves no doubt as to the world-class quality and craftsmanship instilled in every car and SUV that Kia builds,” said Michael Cole, chief operating officer, and EVP, Kia Motors America. “With two segment winners and four additional models finishing in the top three of their respective segments, the evidence of Kia’s progression and focus on the ownership experience is overwhelming.”

In addition to another year atop the IQS for the brand as a whole, the Kia Sorento and Kia Rio topped their respective segments in terms of initial quality., The Kia Optima, Kia Sportage, and Kia Sedona all ranked second in their segments, and the Kia Forte ranked third, confirming Kia’s powerhouse standing.

The best way to experience Kia’s commitment to excellence is to get hands-on. Stop into Gossett Kia South and test-drive the latest and greatest from the highest-quality auto brand on the planet.