New Kia Ad with Christopher Walken Highlights Optima’s Pizzazz

2016 Kia Optima
2016 Kia Optima

In a world full of homogenous mid-size sedans, a new Kia ad with Christopher Walken cleverly titled “Walken Closet” shows how the new 2016 Optima sets itself apart from the pack. Walken demonstrates the difference in “pizzazz” between the Optima and the rest of the crowded sedan segment using two different socks—one brightly colored and interesting, the other a drab tan.

The ad is part of a social media campaign called #AddPizzazz, which is a collaboration between Influential, Niche, and Stance, with the goal of encouraging online content creators to generate a variety of content types.

The ad and associated campaign are meant to highlight the style and technology that make the Optima one-of-a-kind, like its industry first use of Influential and IBM Watson technology to find active influencers on social media.

The 60-second version of the commercial aired during the Super Bowl game in early February, but the full-length version can be found on Kia’s YouTube.com account.

Yet Again Three Kia Models Earn 2015 Good Design Awards

It seems as if Kia models are being praised more and more each year, with 2015 being no exception. Just recently, three Kia models earned 2015 GOOD DESIGN awards for–you guessed it–really good designs.

The models honored were the 2016 Kia Sorento, 2016 Optima, and Soul-based Trail’ster concept car, thanks to a jury that included design professionals, industry specialists, and design media.

2016 Kia Sorento
2016 Kia Sorento

Plus, this is the second year in a row in which three Kia models earned the GOOD DESIGN awards, with the Kia K900, Soul EV, and GT4 Stinger concept car being honored last year. It’s truly a testament to Kia’s top-notch design to have six distinct vehicles honored in such a small period of time.

Interested in checking out the 2016 Sorento or 2016 Optima? Want to chat about the Trail’ster concept? Give us a call or visit us anytime at Gossett Kia Mt. Moriah for more information.

Before You Get Stuck, Check Out These Tips for Driving in the Snow!

snowy roadWhen the snowy weather starts to pick up, it’s easy to assume you can avoid driving when there’s precipitation on the road. But what if you leave when the roads are clear, and quickly find yourself in the midst of a downfall?

Here are some tips for driving in the snow to help you out:

  • Slow down immediately. Some of the most dangerous, icy conditions occur right as the snowfall begins–especially if black ice begins to form on the road.
  • In general, drive slower than the speed limit, which is not determined with snow in mind.
  • Keep an additional distance between your car and all of the cars around you. If someone needs to stop, the snow will prevent them from doing so quickly.
  • Don’t make any sharp twists or turns, which could cause your car to skid on or off the road.
  • If you do find yourself sliding, steer in the direction of the skid in the hope that your tires will sync back up and give you control.

For more winter weather advice or to check out our winter-ready vehicles, visit us anytime at Gossett Kia Mt. Moriah.

Read These Windshield Wiper Maintenance Tips Before Winter Begins

windshield wipersOne of the best ways you can prepare yourself for the snow and slush of the winter roads this year is by making sure your windshield wipers are in top condition, giving you the most visibility possible.

Check out these windshield wiper maintenance tips to get you started:

  • Clean your windshield wipers regularly, perhaps even every time you fill your car with gasoline, to prevent debris build-up.
  • Protect your windshield wipers from ultraviolet radiation throughout the year by not parking in the sun.
  • Inspect your windshield wipers for cracks and tears–and address them quickly.
  • If you notice your windshield wipers aren’t working as well as they should, fix them or replace them as soon as possible.
  • When cleaning your windshield wipers, use gentle products and be sure to dry them thoroughly.
  • Lastly, keep track of how often you change your windshield wipers, and don’t push the life of one pair longer than necessary.

And of course, stay safe on the roads this year by driving a vehicle well-equipped for the winter weather. To learn more, visit us at Gossett Kia Mt. Moriah.

New Kia Niro Spy Shots Show Off Totally New Structure

Kia NiroLooking forward to the 2016 Kia Niro? Good news–new spy shots have been captured of the upcoming model in testing, showcasing the whole model in different angles on the road, through some clunky camouflage.

Kia debuted the concept of the Niro all the way back in 2013, and now, two years later, we can see that the production version will actually be much different. The new vehicle looks much more akin to the Volkswagen Golf, and appears to have a tiger nose grille.

As for what powers the Kia Niro, we still do not know, though Kia has vaguely promised “specific set of environmentally-conscious technologies,” which will hopefully mean a few options of powertrains.

You can check out the 2016 Kia Niro spy shots here, thanks to autoevolution. And while we wait for more official images of the new Kia Niro, visit us at Gossett Kia Mt. Moriah to check out the current models we have in store.

Kia A1A Concept Appears at SEMA

2016 Kia Optima
2016 Kia Optima – Available at Gossett Kia Mt. Moriah!

As the temperatures get cooler and cooler and fall starts turning into winter, Kia has something that will make you feel like you’re catching a warm summertime breeze: the Kia A1A Concept.

This built-for-summer concept was designed for the annual Specialty Equipment Market Association (SEMA) Show in Las Vegas. It is based on an Optima sedan, but looks like nothing you would see on a showroom floor, which is exactly what SEMA is all about.

For starters, this Optima has had its roof cut off, making it a beautiful open-air convertible. Next, the spectacular blue color makes you think of the pristine blue ocean you would see driving along the A1A coastal highway in Florida, which is what this concept is named after. And, for the final touches, this concept has a trimmed windshield, rear suicide doors, 20-inch chrome wheels, and reinforced steel tubing throughout to compensate for the missing roof.

Can you imagine your next beach-going adventure driving behind the wheel of this beautiful car? How much would you love to see a production version of a Kia convertible?

Try These Unique Ways to Cook a Thanksgiving Turkey

ThanksgivingIf year after year, you suffer through an over-cooked, dry turkey on Thanksgiving, it’s time to take over the turkey cooking. Try one of these unique ways to cook a Thanksgiving turkey; you and your family will enjoy the meal in a whole new way.

  • A brined turkey promises you something that is moist and flavorful. You need a large container like a 5-gallon bucket (buy a new one) to fully contain the turkey and the brine. The brine usually consists of stock, herbs, spice, salt, and water. You place the turkey in the bucket and cover it completely with the brine solution. You let this soak in a cool area for 8 to 16 hours and then roast as usual. Try this recipe from cooking legend Alton Brown for a Thanksgiving turkey like you’ve never tasted before.
  • Beer-can Turkey. If your family loves beer, try this creative way of turkey cooking. It involves propping up the turkey on a partially full 24- or 32-ounce can of beer. This method will infuse the turkey with the beer’s flavor, so make sure it’s a good beer.
  • This method might make you feel like a butcher, but it promises an evenly-cooked, delicious turkey. Watch this informational video that shows you step-by-step directions.

Have you ever tried any of these methods to cook your Thanksgiving turkey?

2015 Kia Sedona Takes the Crown In Cars.com Ultimate Minivan Contest

2015 Kia Sedona
2015 Kia Sedona – Cars.com’s Ultimate Minivan Contest Winner!

They may be called sports utility vehicles but, as Cars.com suggests, minivans are really the most utilitarian vehicles. “No other vehicle uses space quite so well,” they say, and it’s hard not to agree.

With that in mind, the automotive product research firm went about determining which minivan released in 2015 was the “Ultimate Minivan.” The candidates were the 2015 Chrysler Town & Country, 2015 Dodge Grand Caravan, 2015 Honda Odyssey, 2015 Kia Sedona, and 2015 Toyota Sienna.

A few editors from Cars.com, a producer for PBS’ MotorWeek, and a regular American family all tested the minivans. The tests included a long drive in and around the city of Milwaukee as well as a test that saw the judges driving each minivan on the exact same pavement back-to-back.

In light of the scoring criteria—which took into account the judges’ experience, safety scores, and fuel economy—the 2015 Kia Sedona emerged as the victor of the Cars.com Ultimate Minivan challenge.

Where the Sedona particularly stood out was performance and interior. In the Acceleration and Braking category, the Sedona scored significantly higher than its competitors. One judge noted a lack of engine and wind noise while another remarked that the “steering feels great.”

The best part of the Kia Sedona? We agree with Cars.com: “You will almost look cool driving this minivan.”

What Is Hypermiling?

gasolineEvery vehicle that hits the market comes with EPA-estimated fuel economy numbers. Most people will expect to meet—or at least come close to—these estimates. And yet for others, they accept these numbers only as a challenge to be bested. These people are hypermilers.

What is hypermiling? According to CleanMpg.com, it is “a variety of techniques to improve a vehicle’s fuel economy.” These techniques include:

No Idle

EPA tests include idling. Therefore, if you can avoid idling, this will help you beat the estimates. CleanMpg suggests turning off your engine if you are going to be motionless for more than 7 seconds.

Take It Easy, Man

Basically, if you want to save fuel and make the EPA look like a bunch of fools, drive like your grandmother. Avoid quick acceleration and heavy braking.

Slow Down

Try to avoid driving at high speeds, usually above 60 mph. High speeds introduce aerodynamic drag and mechanical friction.

Stay Warm

Stay away from mechanical and electrical accessories. Air conditioning is for your comfort but not for your fuel economy. Running the AC on max can reduce mileage by 5-30%. The same goes for your car’s heater.

It’s All a Game

A lot of people who get into hypermiling see it as a fun game. As long as you keep it safe, you can’t really lose.

Kia Cadenza Takes Home AutoPacific Ideal Vehicle Award

2015 Kia Cadenza
2015 Kia Cadenza

AutoPacific, an automotive marketing research company, is known for publishing a large variety of studies on a yearly basis focusing on the auto industry. One of the studies it conducts is a survey of over 66,000 new car owners to see which cars effectively met buyers’ needs and expectations. Using this data, the company awards certain cars with the AutoPacific Ideal Vehicle Award.

The winner this year in AutoPacific’s Large Car category was the 2015 Kia Cadenza. The Cadenza was initially introduced in order to fulfill customer demand for a larger vehicle in Kia’s lineup. Orth Hedrick, the Vice President in Product Planning for Kia Motor America, graciously responded to the presentation of the award: “AutoPacific’s Ideal Vehicle Award is important because it represents the voice of the customer and offers confirmation that the Cadenza’s blend of world-class design, quality and features is hitting the mark with Kia owners.”

The AutoPacific Ideal Vehicle Award is presented to the Cadenza in addition to the Vehicle Satisfaction Award which was also presented to the vehicle earlier this summer.