4 Reasons to Drive the Kia Optima

If you are in the market for a new sedan, Gossett Kia South has a compelling option: the all-new 2018 Kia Optima. Never considered an Optima before? Here are just a few reasons to drive one.

drive the Kia Optima

  1. Stunning design: Just one look at the face of the 2018 Optima and you’ll be won over. From the Optima’s signature tiger-nose grille to the available LED headlights and LED fog lights, the Optima has one fierce smile.
  2. A luxurious interior: The Optima treats its driver to a luxury experience you would expect to find only in a German luxury automobile. Included features are an available heated steering wheel, enhanced noise reduction, and heated and ventilated front seats—12-way power-adjustable for the driver with four-way power lumbar support and 10-way power-adjustable for the passenger with two-way lumbar support.
  3. Efficient engine options: You’ll have your choice between engines, between a 1.6-liter turbocharged engine and a 2.0-liter turbo with steering-wheel-mounted paddle shifters. Either way, expect fewer trips to the gas station due to incredible fuel economy.
  4. Safety for the whole family: The 2018 Kia Optima offers a host of active driver-assistance technologies and standard safety technologies, all of which helped it earn a 5-Star Overall Safety Score from the National Highway Traffic Safety Administration (NHTSA).

Test drive the 2018 Kia Optima at Gossett Kia South today.

New Kia Ad with Christopher Walken Highlights Optima’s Pizzazz

2016 Kia Optima
2016 Kia Optima

In a world full of homogenous mid-size sedans, a new Kia ad with Christopher Walken cleverly titled “Walken Closet” shows how the new 2016 Optima sets itself apart from the pack. Walken demonstrates the difference in “pizzazz” between the Optima and the rest of the crowded sedan segment using two different socks—one brightly colored and interesting, the other a drab tan.

The ad is part of a social media campaign called #AddPizzazz, which is a collaboration between Influential, Niche, and Stance, with the goal of encouraging online content creators to generate a variety of content types.

The ad and associated campaign are meant to highlight the style and technology that make the Optima one-of-a-kind, like its industry first use of Influential and IBM Watson technology to find active influencers on social media.

The 60-second version of the commercial aired during the Super Bowl game in early February, but the full-length version can be found on Kia’s YouTube.com account.

Yet Again Three Kia Models Earn 2015 Good Design Awards

It seems as if Kia models are being praised more and more each year, with 2015 being no exception. Just recently, three Kia models earned 2015 GOOD DESIGN awards for–you guessed it–really good designs.

The models honored were the 2016 Kia Sorento, 2016 Optima, and Soul-based Trail’ster concept car, thanks to a jury that included design professionals, industry specialists, and design media.

2016 Kia Sorento
2016 Kia Sorento

Plus, this is the second year in a row in which three Kia models earned the GOOD DESIGN awards, with the Kia K900, Soul EV, and GT4 Stinger concept car being honored last year. It’s truly a testament to Kia’s top-notch design to have six distinct vehicles honored in such a small period of time.

Interested in checking out the 2016 Sorento or 2016 Optima? Want to chat about the Trail’ster concept? Give us a call or visit us anytime at Gossett Kia Mt. Moriah for more information.